Tomorrow starts today

Mobile telephone penetration rates of 75% are predicted by 2013. Furthermore, large numbers of consumers see their mobile telephone as an information channel in a world on the move, as is demonstrated by the widespread use of internet-enabled mobiles and smartphones.

And that is just for starters…

The imminent arrival of NFC (Near Field Communication) means an infinite array of possible new uses for consumers and businesses can be expected. Scanning a product’s barcode or RFID tag, connect to the internet, interrogate a database remotely…. Consumers can already use their mobiles to obtain additional information such as the origin or composition of a product, any related offerings, how to use it, etc.

Imagine all the possible applications!

Using a mobile phone to establish a consumer profile (allergies, attitudes to food, etc.) to determine the compatibility of a food product, or managing and retaining a group of customers for a manufacturer entirely electronically, etc.

Seres now gives you the benefit of its expertise.

Explore the modules that allow mobile applications to find information:

• In the GS1[i] Parangon catalogue (GDSN member product catalogue);
• In specific “consumer” databases;
• In the GEPIR[ii] network (directory of members of the various GS1 systems worldwide).

Get moving with our mobile commerce solutions

A new field of applications opening up a world of possibilities!

ⁱ Seres has developed and is hosting the data synchronisation service, “Parangon”, on behalf of GS1 France, this service being part of the global data synchronisation network (GDSN).

ⁱⁱ Seres is involved in building the prototype Code-Online V3.0 service for GS1 France (in 2008). For more information, please visit http://www.codeonline.fr/